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To say we've been excited about Bad Bunny's Super Bowl performance is an understatement. We knew the Grammy winner and November 2021 Allure cover star would deliver and then some for his hyped-up halftime show, and he did not disappoint. Neither did the major celebrity cameos, which brought big beauty moments from Cardi B, Jessica Alba, Lady Gaga, and more. But we also knew he'd have an incredible team of dancers and musicians with their own team—a glam team.
Bad Bunny took us through tableaux of Latinx joy, with different expressions of beautiful hair in each vignette. “For Benito’s performance, the vision was rooted in storytelling and authenticity,” lead hairstylist Brian Steven Banks tells Allure. “Each group represented a different emotional world within the performance, and the hairstyling helped define that language.”
For what they've dubbed the La Casita Girls, the focus was on movement and natural texture to create an organic sense of freedom and energy. “We wanted the hair to move like the energy that Bad Bunny brings to the stage,” says key hairstylist Mariah Montes. “Many of the dancers already had naturally curly hair, so the focus wasn’t on changing their texture, but enhancing it.” They achieved that by refining what was already there and adding a few more curls with the GHD Thin Wand and Chronos Curve Classic Iron.
Photo: Getty Images
Photo: Getty Images
“For the orchestra, the direction shifted to more of a structured look,” Banks says, referring to their slicked-back buns and braided ponytails. “And for the wedding party, everything softened. The hair became more relaxed and effortless to reflect intimacy, warmth, and realness.” And yes, apparently that was a real wedding that happened during the halftime show, according to Variety. Imagine your bridal beauty look being seen by millions.
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All of the looks served by this talented ensemble deserved to be seen worldwide, and the beauty pros behind it—including makeup artist Jennifer Hanching—know they played a part in telling a special story.
“The intention was to create skin that felt luminous and alive, inspired by the warmth and light of Puerto Rico,” says Hanching, who relied on products from Mexican beauty brand Aora, like their stunning Mírame palette. “Our approach was to be mindful of representing Latinx culture with authenticity, respect, and love. The makeup looks were a celebration of identity—honoring natural beauty, skin tones, and individuality rather than leaning into stereotypes or excess. Every choice was intentional, allowing the looks to feel elevated and rooted in beauty.”
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“The execution was about honoring identity, culture, and emotion through texture and shapes. Letting the hair support the story rather than overpower it," Banks says. “Representation, visibility, and authenticity are powerful on their own, especially on a global stage.”